BRUSSELS — US technology giant Amazon plans to invest 1 billion euros ($1.16 billion) in Belgium between 2025 and 2027 to expand its infrastructure, enhance supply chains, and strengthen partnerships with local firms, Belgian newspaper L’Echo reported Wednesday.
The investment marks one of Amazon’s largest commitments in Belgium to date, aimed at enabling same day delivery across the country while deepening ties with Belgian mail operator Bpost and local small and medium sized enterprises (SMEs).
Eva Faict, Amazon’s head for Belgium and the Netherlands, said the initiative reflects the company’s “long term confidence in Belgium’s logistics ecosystem and its role in Europe’s e-commerce network.”
Amazon currently employs about 400 people in Belgium and has invested approximately 800 million euros over the past decade, L’Echo reported.
The company first launched its dedicated Belgian platform, Amazon.be, in 2022, offering localized services and French and Dutch language support.
Belgium’s e-commerce market has grown steadily in recent years, driven by rising consumer demand for rapid delivery and digital convenience.
According to the Belgian E-commerce Federation, online sales surpassed 15 billion euros in 2024, with Amazon and local platforms such as Bol.com competing for market share.
The new investment aims to expand Amazon’s warehouse network, improve last-mile logistics, and integrate with Bpost’s national distribution system.
“Belgium is a strategic hub for European logistics, given its central location and advanced transport infrastructure,” Faict said. “Our goal is to offer faster, more reliable service while empowering local partners.”
Industry experts say the move could transform Belgium’s e-commerce landscape. “Amazon’s €1 billion investment signals a shift toward high speed logistics and deeper market penetration,” said Marc De Wilde, a logistics analyst at KU Leuven.
“The focus on same day delivery suggests Amazon wants to match or surpass competitors in responsiveness and reach.” De Wilde added that the partnership with Bpost could benefit both companies.
“Bpost gains access to Amazon’s volume and technology, while Amazon taps into Bpost’s local knowledge and delivery network,” he said.
Economist Anne Leroy of the Brussels School of Economics said the investment could also have ripple effects on employment and innovation.
“Beyond direct jobs, Amazon’s expansion may stimulate demand for tech, transport, and warehousing services,” Leroy said. “It may also encourage local SMEs to adopt digital tools and integrate into global supply chains.”
However, Leroy cautioned that the growth of e-commerce giants also raises concerns about competition and working conditions. “The government will need to ensure fair labor standards and market balance,” she said.
Amazon’s planned €1 billion investment in Belgium represents a sharp increase over previous spending. By comparison, the company’s earlier investments totaled around €800 million over ten years.
The company’s European footprint has expanded rapidly in recent years. In 2023, Amazon announced a €3 billion investment in France and a €1.2 billion initiative in Spain to upgrade logistics, cloud infrastructure, and renewable energy operations.
According to Eurostat, Belgium’s logistics sector employs nearly 300,000 people, contributing about 7% to the national GDP. Experts believe Amazon’s expansion could add several hundred direct and indirect jobs, particularly in fulfillment centers and transportation.
Local businesses and workers expressed cautious optimism about Amazon’s plans. “It’s good news for the region,” said Sophie Janssens, owner of a Brussels based SME that sells artisanal products online.
“Faster delivery and new tools could help small sellers like us reach more customers. But we also hope Amazon will support fair trade terms and visibility for local brands.”
Union representatives called for transparent dialogue on working conditions. “We welcome investment and job creation, but Amazon must ensure decent wages, fair hours, and respect for workers’ rights,” said Olivier Dupont, spokesperson for the Belgian Transport Workers’ Union.
Bpost officials, meanwhile, described the partnership as a “strategic opportunity” to modernize postal logistics.
“Our collaboration with Amazon will allow us to expand digital tracking, optimize routes, and meet growing delivery demands,” said Bpost operations director Claire Van Acker.
Amazon’s focus on same day delivery underscores a broader shift in European retail toward ultra fast fulfillment. With consumers increasingly expecting next day or same day options, companies are investing heavily in automation, data analytics, and local warehousing.
Analysts predict that by 2027, more than 40% of online orders in Belgium could be eligible for same day delivery, up from less than 10% in 2024.
“The logistics race is accelerating,” said De Wilde. “Those who master speed and reliability will define the next era of e-commerce.”
The Belgian government has expressed interest in supporting innovation in logistics and green transport. Officials said they would monitor Amazon’s project to ensure environmental compliance and equitable benefits.
Amazon’s €1 billion investment plan represents a major vote of confidence in Belgium’s e-commerce potential and logistics infrastructure.
By partnering with Bpost and local SMEs, the US giant aims to expand same day delivery and strengthen its foothold in a competitive market.
While experts highlight potential benefits for jobs and innovation, stakeholders also emphasize the importance of fair practices and sustainable growth.
The coming years will show how Amazon’s strategy reshapes Belgium’s retail and logistics landscape and whether it can deliver both speed and shared prosperity.