MTV is officially shutting down many of its remaining 24 hour music channels, marking the end of an era for music focused cable programming. The MTV shutdown, effective Dec. 31, 2025, affects audiences in the UK, Australia, Poland, France, and Brazil.
The move underscores a broader shift in media consumption toward reality programming and streaming platforms.
The decision, first announced in October, includes the closure of MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live in the UK MTV Music, which began broadcasting in 2011, closed by airing the Buggles’ “Video Killed the Radio Star,” the same video that launched MTV in the United States in 1981.
Paramount Skydance, MTV’s parent company, is leading the global shutdown as part of cost cutting measures following its recent merger. Media analysts suggest the MTV shutdown reflects declining demand for traditional music television.
“Viewers are increasingly turning to YouTube and Spotify for music content,” said Karen Lo, a media consultant in London. “The shift from music to reality programming allows MTV to focus on formats that attract larger audiences and higher advertising revenue.”
Industry insiders note that discussions are underway to explore online streaming alternatives that could extend MTV’s brand digitally.
Historically, MTV was a pioneer in 24 hour music broadcasting, launching in the United States in 1981. At its peak, MTV reached over 80 million households worldwide.
Today, music only channels represent a fraction of the network’s output, with reality shows dominating schedules. Similar closures of niche music channels have occurred in Europe over the last decade as networks pivot to more profitable formats.
Fans expressed nostalgia and disappointment online. “I grew up watching MTV Music, and it feels like losing a part of my youth,” said Liam Turner, a viewer from Manchester. Music industry professionals noted the symbolic significance, highlighting the channel’s role in promoting emerging artists.
Paramount Skydance plans to maintain MTV’s flagship channels while exploring digital expansion. The network may launch a streaming service aimed at competing with existing music platforms, though details remain unconfirmed.
Analysts caution that success will depend on adapting to changing viewer habits.
The MTV shutdown signals a pivotal moment in music broadcasting, reflecting broader trends in media consumption and network strategy.
While the era of 24 hour music television draws to a close, MTV continues to evolve its brand in a rapidly shifting entertainment landscape.
NOTE! This report was compiled from multiple reliable sources, including official statements, press releases, and verified media coverage.
