SUMMARY
- A MrBeast Salesforce ad combines influencer marketing and enterprise software promotion in a participatory contest.
- The $1 million puzzle is designed with interconnected clues that span the broadcast, social media, and online platforms.
- Salesforce demonstrates the collaborative potential of Slack and Slackbot in accelerating campaign production.
SANTA CLARA, Calif. — A MrBeast Salesforce ad aired during Super Bowl LX on Feb. 8, 2026, unveiling a large scale puzzle challenge in which participants can compete for a $1 million prize.
The commercial, featuring YouTube creator Jimmy “MrBeast” Donaldson, integrates Salesforce’s Slack platform and its AI assistant Slackbot to encourage audience engagement.
The half minute spot showed a series of visual hints, ranging from a spider to a sine wave, prompting viewers to follow online clues and register for the contest on a dedicated page hosted by Salesforce.
The campaign represents MrBeast’s first Super Bowl appearance and Salesforce’s effort to connect its business software with a younger, digitally active audience.
During the Super Bowl, Donaldson announced the challenge, inviting viewers to solve a series of puzzles for the prize.
The ad aims to highlight how Slack’s AI assistant can assist in collaboration and information retrieval, while simultaneously encouraging problem solving and interactive engagement.
Salesforce and MrBeast representatives emphasized the speed of production. Slackbot reportedly played a role in helping the teams organize resources and information efficiently, completing the campaign in less than a month.
Super Bowl advertisements have long been a platform for high budget marketing with broad reach.
Salesforce’s decision to feature MrBeast, a content creator known for viral challenges and large scale giveaways, marks a departure from traditional enterprise advertising.
Donaldson teased the idea on social media in late December 2025, after which Salesforce CEO Marc Benioff approved the concept.
The partnership allowed Salesforce to target a younger audience that might not otherwise engage with business software advertising.
Marketing experts noted the campaign as a shift in corporate advertising strategies.
“Engagement today requires more than impressions,” said Kristin Muszynski, chief marketing officer at Media Logic.
“Salesforce is leveraging MrBeast’s ability to create interactive content to make their brand relevant to Gen Z and millennial audiences.”
Martin Sorrell, founder of S4 Capital, said the approach is unconventional for enterprise software.
“This combines high profile celebrity presence with direct audience participation. It is a gamble, but the potential engagement is significant,” he said.
Chandler Lautenslager, senior strategist at AdAge Consulting, said the campaign merges entertainment with engagement. “Participants are actively involved, not just passive viewers. That is rare for enterprise software marketing,” he said.
A puzzle designer working on the campaign, Samantha Liu of Lone Shark Games, said clues are intentionally varied to encourage creativity and persistence. “We wanted the challenge to feel rewarding for multiple skill sets,” Liu said.
Salesforce’s campaign may influence how other enterprise brands approach high profile media events, blending influencer driven content with interactive experiences.
Engagement metrics over the coming weeks, such as puzzle registrations and social media participation, will determine the effectiveness of this experimental marketing strategy.
The MrBeast Salesforce ad marks a convergence of digital creator influence, AI-powered collaboration, and interactive marketing.
By pairing a global entertainment event with an enterprise software product, Salesforce and MrBeast have set a new benchmark for participatory advertising in the tech sector.
NOTE! This article was generated with the support of AI and compiled by professionals from multiple reliable sources, including official statements, press releases, and verified media coverage. For more information, please see our T&C.
