Stacey King, a three-time NBA champion and longtime Chicago Bulls broadcaster, died Sunday at age 59 after more than three decades of service to the organization that defined his basketball career.
SUMMARY
- Stacey King won three consecutive NBA championships with Chicago from 1991-93.
- He spent more than two decades as a Bulls broadcaster after retiring from basketball.
- His death closes a rare career spanning player, coach and media roles.
The death of Stacey King resonates beyond Chicago because it highlights the growing influence former athletes hold in shaping franchise identity long after their playing careers end.
His impact reached generations of fans through television broadcasts and community engagement. King entered the NBA as the sixth overall selection in the 1989 NBA Draft after a standout collegiate career at Oklahoma.
He helped the Chicago Bulls secure championships in 1991, 1992 and 1993 before later playing for Minnesota, Miami, Boston and Dallas.
NBA Commissioner Adam Silver said in a league statement that King left a mark as a player, coach and commentator.
Bulls Chairman Jerry Reinsdorf described him as “one of the truly unique personalities” in franchise history, while CEO Michael Reinsdorf emphasized his ability to connect personally with fans.
Michael Reinsdorf said King’s enthusiasm helped make every game feel personal. The NBA noted that his energy and basketball knowledge resonated across generations of viewers.
His career demonstrates how former athletes increasingly serve as enduring institutional voices, strengthening fan loyalty and preserving organizational history across eras.
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