SUMMARY
- Kris Marszalek paid $70 million in cryptocurrency for AI.com, below its $100 million asking price.
- The platform will allow users to create AI agents capable of messaging, executing tasks across apps, and trading stocks.
- AI.com is part of Marszalek’s broader strategy of acquiring high profile, category-defining digital assets.
Crypto.com co-founder and CEO Kris Marszalek purchased the AI.com domain for approximately $70 million in cryptocurrency, marking what is believed to be the largest publicly disclosed domain sale.
The acquisition sets the stage for the launch of a consumer AI agent platform under the AI.com brand, debuting during a Super Bowl LX commercial on Sunday.
The purchase positions Marszalek at the forefront of consumer AI, leveraging the AI.com brand to deliver personal AI agents with encrypted user data.
According to Marszalek, the platform represents “a fundamental shift in AI’s evolution” from chat tools to autonomous agents performing real world tasks.
AI.com was listed for $100 million in March 2025. Marszalek completed the deal in April 2025, with broker Larry Fischer confirming the transaction on LinkedIn.
Previous high value domain sales include CarInsurance.com at $49.7 million and Chat.com purchased by OpenAI for $15.5 million.
Industry analyst Kevin Werbach, professor at the Wharton School, said the acquisition reflects the increasing strategic value of premium digital assets in tech branding.
AI researcher Dr. Miriam Vogel of MIT noted that consumer AI platforms tied to recognizable domains could accelerate adoption by reducing trust barriers.
| Domain | Sale Price | Year | Payment Method | Notes |
|---|---|---|---|---|
| AI.com | $70M | 2025 | Cryptocurrency | Largest public domain sale |
| CarInsurance.com | $49.7M | 2010 | Cash | Previous record holder |
| Chat.com | $15.5M | 2024 | Cash | Purchased by OpenAI |
Marszalek told the Financial Times he received “an absolutely insane amount of money” in offers for AI.com but intends to retain it.
Crypto.com spokesperson Jamie Liu highlighted the integration potential for AI agents across retail finance and trading.
The AI.com platform launch, tied to Super Bowl exposure, could influence consumer AI adoption and set new benchmarks for digital brand valuation.
Marszalek’s AI.com acquisition illustrates the growing intersection of cryptocurrency, domain ownership, and AI innovation, signaling a new era of high-profile digital branding.
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