Willow TV and Jomboy Media are making history by streaming four Team USA matches of the ICC Men’s T20 World Cup 2026 for free on YouTube, starting February 7.
This marks the first time World Cup cricket is accessible to a global audience at no cost on the platform, providing creator-led commentary and broadening cricket’s reach in the United States.
The launch represents a milestone for cricket in the US, where pay per view access once limited viewership to audiences able to pay $100 or more.
Todd Myers, Chief Operating Officer of Willow by Cricbuzz, said the move “removes barriers and introduces cricket to a new generation of fans,” while the T20 World Cup runs through March 8, 2026, featuring 20 teams across 55 matches.
Willow TV has steadily expanded its US presence, previously offering cricket via subscription platforms.
The partnership with YouTube, coupled with Jomboy Media’s creator driven format, reflects a growing trend of blending sports broadcasting with personality led commentary.
Jomboy Media, founded in 2017 in New York, has more than 2 million subscribers and is known for viral baseball coverage, including MLB-backed Talkin’ Baseball podcasts.
Marc Hatfield, Partnerships Manager at YouTube, said the collaboration allows “passionate sports fans the ability to engage with both the main livestream and an alternative creator led livestream featuring Jomboy Media.”
Liam Plunkett, 2019 Cricket World Cup champion, emphasized that the format combines “humor, real time reaction, and expert insight” to make cricket accessible to American audiences.
Jimmy O’Brien, founder of Jomboy Media, said, “I discovered cricket during COVID and instantly fell in love.
We’re excited to create new fans in the US for baseball’s older cousin.” Analyst Adam Bannon noted, “Free access paired with expert commentary can transform casual viewers into lifelong followers.”
The free YouTube streams may influence how cricket grows in the US, supporting broader engagement ahead of the sport’s Olympic debut at LA28.
Willow TV aims to balance premium subscription content with accessible digital formats, ensuring both core fans and newcomers can engage with the sport.
Willow TV’s collaboration with YouTube and Jomboy Media represents a historic shift in cricket broadcasting, removing traditional paywalls and providing innovative, personality driven coverage that could redefine cricket’s footprint in America.
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